North Simcoe region partners with CIRA to measure internet performance

In an effort to spur economic development, North Simcoe Community Futures Development Corporation (NSCFDC) has partnered with Canadian Internet Registration Authority (CIRA) to launch an internet performance test for the region.

The goal of the internet performance test is to crowdsource data from the community on the state of the region’s internet to inform the business case for broadband investment.

In partnership with Town of Midland, Town of Penetanguishene, Township of Tay, Township of Tiny, and Beausoleil First Nation, North Simcoe Community Futures Development Corporation is undertaking this project to assist in attracting investment to the area.

“Broadband internet is a catalyst for economic growth,” said Chris McLaughlin, general manager, NSCFDC. “Much like roads and sewers, a modern community of any size requires fast, reliable connectivity to attract investment and provide high-quality services.”

Residents and businesses can help their community attract more investment by testing the speed and quality of their internet connections using any web browser at performance.cira.ca/northsimcoe or tay.ca/broadbandsurvey.

As businesses of all sizes and sectors continue to rely on broadband internet access for growth, it has never been more important to understand the quality of those connections to determine if any gaps exist or improvements are needed.

CIRA’s Internet Performance Test is built on the globally recognized M-Labs testing technology, with test nodes across the country. The test operates independently from any major internet service provider network, which provides users with an overview of how their internet connection performs in real-world conditions. 

“High-performance internet is the backbone for the smart community projects that help economies flourish and citizens engage,” said Dave Chiswell, vice president of product development, CIRA. “Our Internet Performance Test empowers communities, and individual citizens, to learn and understand about internet connectivity and ultimately make informed decisions about their future needs.”

Visit cira.ca/performance to find out more about CIRA’s Internet Performance Test.

About the Canadian Internet Registration Authority 

The Canadian Internet Registration Authority (CIRA) manages the .CA top-level domain on behalf of all Canadians. CIRA also develops technologies and services that help support its goal of building a better online Canada. The CIRA team operates one of the fastest-growing ccTLDs, a high-performance global DNS network, and one of the world’s most advanced back-end registry solutions. CIRA helps to support the Canadian Internet community through investments in Internet Exchange Points, the Canada Internet Forum, and the CIRA Community Investment Program. 

About North Simcoe Community Futures Development Corporation

North Simcoe Community Futures Development Corporation is supported by the Government of Canada and is governed by a local volunteer Board of Directors. It is dedicated to:

  • helping small and medium sized businesses access services and capital, and
  • enhancing the community’s economic and employment growth through community-based planning and economic development initiatives.

Media Contacts

Chris McLaughlin
General Manager
North Simcoe Community Futures Development Corporation
705-526-1371 x117
cmclaughlin@nscfdc.on.ca

Spencer Callaghan
Communications Manager
Canadian Internet Registration Authority
613-237-5335 x276
spencer.callaghan@cira.ca

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